While 3DTV originally seemed to flop in the market place, things are starting to slowly heat up.
3D TV Programming Growth
Most cable, fiber (Verizon) and satellite providers now have at least a few 3D channels and on demand 3D content, and more 3D content is getting broadcast every day. This summer 18 hours of the summer XGames were broadcast in 3D vs just 8 hours last summer and many major events at next years summer olympics in London will be broadcast in 3D. Much like the slow uptake of HD TV starting in 2003, 3D TV has started to gain adoption as more content has become available. Reseach group In-Stat is currently predicting that there will be more than 100 3D channels launched worldwide by 2015.
Arrival of Passive 3D TVs
The other relatively new event in 3D TV is passive sets. The original 3D TVs were fairly expensive and the glasses were very expensive at about $130 a pair. New passive sets are hitting the market, like the LG Cinema 65in Passive 3DTV that we recently acquired for the Euro RSCG New York MadSci lab. While these TV’s quality aren’t quite as high as the more expensive shutter based glasses, the glasses are significantly cheaper, in fact we have found that the glasses you get for “free” at a 3D movie in the theater work just fine with our new set, making them practically free for our use.
One other driver of 3D growth is the availability of high quality 3D Camera-corders. We purchased a Sony 3D Camera-corder for the lab and the 3D video footage looks amazing on the LG screen. The 3D effect is convincing and the image quality is excellent. We shot some otherwise dull footage at the Woodstock Farm Sanctuary that was totally captivating in 3D.
3D is making a comeback it seems inevitable that it will become a preferred viewing experience over time, much as HDTV has achieved over standard definition signals.